Privacy Policy
1. INTRODUCTION
Lafinda (“Lafinda,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information of Users who access or use our website, mobile application, marketplace, and related services (collectively, the “Platform”).
This Privacy Policy explains how Lafinda collects, uses, stores, protects, and otherwise processes personal information in connection with the Platform.
By accessing or using Lafinda, you acknowledge that you have read and understood this Privacy Policy.
2. INFORMATION WE COLLECT
Depending on how you use the Platform, Lafinda may collect information such as:
name and account information;
email address and telephone number;
delivery and billing information;
account credentials and authentication information;
information relating to orders, purchases, returns, refunds, and transactions;
Seller registration and business information;
product listings and other information submitted by Sellers;
communications and interactions conducted through the Platform;
reviews, ratings, comments, and other content submitted by Users;
information relating to subscriptions and Platform services;
device, browser, operating system, and technical information;
IP address and general usage information;
information concerning how you interact with the Platform, including pages, features, products, and services accessed; and
other information that you voluntarily provide to Lafinda.
We seek to collect only information that is reasonably relevant to the purposes for which it is processed.
3. HOW WE COLLECT INFORMATION
Lafinda may collect personal information when you:
create or manage an account;
browse or use the Platform;
place or receive an order;
register or operate as a Seller;
communicate with another User or with Lafinda;
submit a review, rating, or other content;
subscribe to a service;
contact customer or Seller support;
participate in promotions or other Platform activities; or
otherwise provide information through the Platform.
Certain technical information may also be collected automatically when you use the Platform.
4. HOW WE USE PERSONAL INFORMATION
Lafinda may use personal information to:
create and manage User accounts;
provide and operate the Platform;
process and manage orders and transactions;
facilitate deliveries;
process returns, refunds, and related requests;
provide customer and Seller support;
facilitate communication between Users where appropriate;
operate Seller services and business-management features;
provide relevant recommendations and Platform features;
provide and improve AI-assisted services such as Lafi;
personalize and improve the Platform experience;
maintain Platform security and prevent misuse;
detect, investigate, and address suspicious or unauthorized activity;
communicate important information regarding accounts, orders, services, policies, and Platform operations;
analyze Platform performance and usage;
improve products, services, features, and functionality;
comply with applicable legal and regulatory obligations; and
protect the rights, property, security, and legitimate interests of Lafinda, its Users, and other relevant parties.
5. PERSONALIZATION AND RECOMMENDATIONS
Lafinda may use information relating to your interactions with the Platform to improve the relevance of products, content, recommendations, offers, and other features presented to you.
These processes may consider information such as products viewed, searches, interactions, purchases, preferences, and general Platform activity.
The purpose is to provide a more relevant and useful marketplace experience.
6. AI-ASSISTED FEATURES
Certain Lafinda services may use artificial intelligence to provide features such as recommendations, summaries, business insights, content assistance, product analysis, inventory assistance, and other functionality.
Where information is processed through an AI-assisted feature, it may be used to provide the requested functionality and improve the relevant service, subject to applicable safeguards and requirements.
AI-generated outputs may not always be accurate or complete. Users should exercise appropriate judgment when relying on such information.
7. SELLER INFORMATION
Sellers may be required to provide additional information necessary to establish and operate a Seller account.
This may include business information, contact information, account details, product information, transaction information, and other information reasonably required for Seller operations.
Certain Seller information may be displayed publicly on the Platform where necessary to identify or provide information about a Seller and its products.
8. INFORMATION SHARED WITH OTHER USERS
Certain information may be visible to other Users where necessary for the operation of the marketplace.
For example, information relating to a Seller and its products may be displayed on product listings or Seller storefronts.
Lafinda seeks to limit the public display of personal information to information reasonably necessary for the relevant Platform function.
Users should avoid voluntarily publishing unnecessary personal or sensitive information through public areas of the Platform.
9. COMMUNICATIONS
Where Lafinda provides messaging or communication functionality, information exchanged through those features may be processed to facilitate communication, support transactions, maintain Platform security, address misuse, resolve disputes, and enforce applicable policies.
Lafinda may apply reasonable measures to detect prohibited or abusive activity within Platform communications, subject to applicable law.
10. COOKIES AND SIMILAR TECHNOLOGIES
Lafinda may use cookies and similar technologies to support essential Platform functionality, maintain sessions, remember preferences, understand usage, improve performance, and support security.
Where required, Lafinda will provide appropriate choices or notices concerning the use of cookies and similar technologies.
Disabling certain cookies may affect the availability or functionality of some Platform features.
11. PAYMENT INFORMATION
Payments may be processed through appropriate payment services made available in connection with the Platform.
Lafinda may receive information necessary to confirm and manage transactions, but payment credentials may be processed directly through the applicable payment infrastructure rather than being retained by Lafinda in full.
The handling of payment information may also be subject to the applicable terms and privacy practices governing the relevant payment service.
12. INFORMATION SHARING
Lafinda may share personal information where reasonably necessary to operate the Platform, provide requested services, complete transactions, protect Users, or comply with applicable obligations.
Information may be shared with:
relevant Buyers or Sellers where necessary to complete a transaction;
delivery and fulfillment parties where necessary to provide delivery services;
service providers supporting Platform operations;
professional advisers where reasonably necessary;
competent authorities where required or permitted by law; and
other parties where you have provided appropriate authorization or where disclosure is otherwise legally permitted.
Lafinda does not sell personal information to third parties for their independent commercial purposes.
13. SERVICE PROVIDERS
Lafinda may rely on third-party service providers to support areas such as hosting, infrastructure, communications, analytics, security, payment processing, customer support, and other Platform operations.
Such parties may process information only as reasonably necessary to provide the relevant services and subject to applicable contractual, legal, and security requirements.
14. DATA SECURITY
Lafinda takes reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.
However, no online platform or electronic transmission can be guaranteed to be completely secure.
Users are responsible for maintaining appropriate security of their account credentials and should promptly notify Lafinda of suspected unauthorized access.
15. DATA RETENTION
Lafinda retains personal information for as long as reasonably necessary to provide services, maintain accounts and records, complete transactions, resolve disputes, prevent misuse, comply with legal obligations, enforce agreements, and protect legitimate interests.
Retention periods may vary depending on the nature and purpose of the information.
When information is no longer reasonably required, Lafinda may delete, anonymize, or otherwise securely dispose of it, subject to applicable legal requirements.
16. YOUR RIGHTS
Depending on applicable law, you may have rights concerning your personal information, including the right to:
request access to certain personal information;
request correction of inaccurate or incomplete information;
request deletion of information where legally applicable;
request restriction of certain processing;
object to certain uses of personal information;
withdraw consent where processing is based on consent; and
request information concerning how your personal information is processed.
These rights may be subject to legal limitations and applicable exceptions.
Requests may be submitted through Lafinda's available privacy or support channels.
17. CHILDREN AND AGE-RESTRICTED USE
Lafinda is not intended for individuals who are not legally permitted to use the relevant services under applicable law.
Where Lafinda becomes aware that personal information has been collected from an individual who is not eligible to use the relevant service, Lafinda may take appropriate steps to address the situation in accordance with applicable law.
18. INTERNATIONAL OR CROSS-BORDER PROCESSING
Depending on the services used and the location of Lafinda's service providers, personal information may be processed or stored in jurisdictions outside the country in which you access the Platform.
Where applicable, Lafinda will take reasonable measures to ensure that such processing is carried out in accordance with applicable data protection requirements.
19. THIRD-PARTY LINKS AND SERVICES
The Platform may contain links to websites, services, or resources operated by third parties.
Lafinda is not responsible for the privacy practices, security, or content of independent third-party services.
Users should review the applicable privacy policies before providing personal information to third-party services.
20. CHANGES TO THIS PRIVACY POLICY
Lafinda may update this Privacy Policy from time to time to reflect changes to the Platform, our practices, applicable laws, or other relevant circumstances.
Where required, Lafinda will provide appropriate notice of material changes.
Your continued use of the Platform following the effective date of an updated Privacy Policy constitutes acknowledgment of the updated Policy to the extent permitted by applicable law.
21. CONTACT
If you have questions, requests, or concerns regarding this Privacy Policy or the handling of your personal information, you may contact Lafinda through the official privacy or support channels made available on the Platform.
Questions About This Policy?
If you have any questions about this policy, please contact us at support@lafinda.com or call us at +228 93 79 56 55